AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual Android Games in the UK
A look at the performance of the top 5 ultracasual Android games in the UK during the first quarter of 2021, revealing trends in downloads and active users, with data provided by Sensor Tower.
Ultracasual games have maintained their popularity on the Android platform in the United Kingdom, and the first quarter of 2021 was no exception. Sensor Tower has provided insights into how these games performed during this period.
Fancy Slime by Kiki Fun Games saw its downloads peak at nearly 7K in mid-January before a gradual decline to 3.6K by the end of March. Meanwhile, weekly active users hit a high of 9.3K in mid-February, later dropping to around 4.8K.
EXOMIND's Goo: ASMR Slime Simulator experienced a significant surge in downloads to over 14K in early February, though this figure dipped to just over 4K by the end of March. Its active users mirrored this trend, with a peak of roughly 14.4K in the same week as downloads, decreasing to 5.7K by the quarter's close.
JindoBlu's Antistress - relaxation toys, hailing from South Korea, showed more stability in downloads, maintaining a range between 4.4K and 8.1K. Weekly active users, however, declined from a high of 47K in early January to 31.9K by the end of March.
The British-published game Draw it from Kwalee Ltd started the quarter strong with 8.1K downloads but saw a decrease to 1.7K by the end of March. Active users followed a downward trend, starting at 19.6K and ending the quarter at 5.3K.
Finally, VOODOO's Demolish! kicked off the year with 11.9K downloads, experienced a mid-quarter drop, but slightly recovered to 2K by March's end. Its active users saw a peak of 33K in late January but fell to around 9.3K by quarter's end.
These figures underline the dynamic nature of the ultracasual gaming market. For more detailed insights and data, Sensor Tower's platform offers comprehensive analytics on app performance.
